Why Gill St. Bernard’s? Why Now?

This is a defining moment for GSB. With a new Head of School in place, a strategic framework underway, and a connected community committed to belonging, the School is poised to sharpen its identity and expand its reach.

Are you a bold storyteller ready to shape the next chapter of a dynamic independent school? At once strategic and hands-on, the Director will develop and execute a comprehensive communications strategy to elevate the School’s visibility, support enrollment and advancement goals, and engage students, families, alumni, and the broader community. For an innovative communicator ready to craft messages that capture the intellectual energy of the classroom, the spirit of our community, and the promise of a GSB education, this is an extraordinary opportunity to influence how GSB is seen and experienced, amplifying its visibility and growth at a pivotal moment.

Position Summary
Reporting directly to the Head of School and serving on the senior leadership team, the Director of Strategic Communications & Marketing serves as GSB’s chief storyteller and brand steward. The Director provides strategic counsel on messaging, positioning, and crisis communications, while collaborating closely with Admissions, Advancement, and academic leaders. Leading a team of two professionals and managing external partners, the Director ensures that all communications reflect the School’s mission, values, and strategic priorities.

This reimagined role calls for both vision and versatility: a thought partner to the Head of School and senior leadership, a collaborator across departments, and a leader who can inspire a team while also rolling up their sleeves to write, edit, and produce compelling content.

Responsibilities

• Strategic Leadership & Crisis Communications
  • Partner with the Head of School and senior leadership to shape and deliver GSB’s institutional messaging, brand positioning, and crisis communications.
  • Develop and implement an integrated communications and marketing strategy that supports enrollment, advancement, and community engagement.
  • Establish and oversee a comprehensive communications calendar.
• Storytelling & Brand Stewardship
  • Capture and communicate the GSB story with clarity, creativity, and authenticity across all platforms.
  • Oversee publications, videos, and digital storytelling, ensuring they highlight the excellence of faculty, the promise of students, and the distinctiveness of GSB.
  • Safeguard and evolve the School’s visual identity and brand standards.
• Digital Strategy & Media Relations
  • Manage and enhance the School’s website, social media channels, and digital campaigns.
  • Direct photography, video production, and asset management to ensure high-quality, mission-driven content.
  • Monitor analytics to evaluate effectiveness and guide data-informed improvements.
  • Serve as primary point of contact for media relations and public outreach.
• Enrollment, Advancement & Community Partnerships
  • Collaborate with Admissions to design enrollment marketing strategies that attract and inspire prospective families.
  • Partner with Advancement to create compelling donor communications, campaign materials, and stewardship initiatives.
  • Strengthen internal communications and community engagement across divisions and constituencies.
• Team Leadership & Operations
  • Supervise, mentor, and inspire a team of two communications professionals.
  • Manage the communications budget and external vendor relationships.
  • Ensure all communications align with the School’s mission, values, and strategic priorities.

Preferred Qualifications

• Bachelor’s degree in communications, marketing, journalism, or related field (advanced degree preferred).
• At least five years of progressively responsible experience in communications and marketing, ideally in an independent school or mission-driven nonprofit.
• Demonstrated success developing integrated strategies that strengthen brand visibility and drive measurable results.
• Exceptional writing, editing, and storytelling skills, adaptable across multiple platforms and audiences.
• Proficiency with digital platforms including websites, social media, and email marketing tools.
• Familiarity with design, photography, and video production processes.
• Strong leadership skills with experience supervising staff and managing budgets.
• Ability to collaborate effectively across constituencies and thrive in a fast-paced, creative environment.

Interested candidates should send a resume and cover letter to careers@gsbschool.org with the subject line Director of Strategic Communications and Marketing.

Compensation for this role begins at $125,000 and is commensurate with experience. At Gill St. Bernard’s, you’ll lead initiatives that shape student success, strengthen community, and leave a lasting impact. We provide competitive pay, comprehensive benefits, and a professional environment where your contributions truly matter.