REPORTS TO: Director of Institutional Advancement (currently Interim Director of Institutional Advancement
PRIMARY FUNCTION: The Director of Annual Giving reports to the Director of Advancement. The Director of Annual Giving oversees all facets of the GSB Annual Fund, currently generating ~$1M annually all-in, with an aggressive goal to grow the fund over the next five years. The Annual Fund is being re-positioned as an integral part of the overall fundraising program for GSB providing vital support for the school through unrestricted and current expendable annual gifts.
The Director will provide strategic leadership and oversight in managing a multi-channel solicitation program that includes leadership annual giving, reunion class giving, volunteer management, digital fundraising, social media, crowd-funding( day/week of giving; challenges), direct mail and segmented telemarketing to solicit alumni, parents, faculty/staff, and friends.
The Director will focus on managing an annual giving program that includes personalized cultivation, solicitation, and stewardship for leadership annual gift prospects and donors with a priority placed on identifying those prospects who can move to the major gift pipeline.
The Director will also manage a portfolio of donors and build and manage a network of leadership, class/grade parent, and reunion class volunteers. The Director will need to develop strategies and to work collaboratively with colleagues in major gifts, alumni relations, parent relations, communications and advancement services to build the school’s donor base while increasing per capita alumni and parent giving by elevating the profile of the Annual Fund and building momentum as the school moves toward its 125th anniversary in 2025.
· Enhance and grow an annual giving program with personalized cultivation and solicitation of donors including parents, alumni, faculty/staff, and friends.
· Collaborate with the Director of Advancement and Associate Director of Advancement to ensure a coordinated and strategic appropriate to the team's cultivation and solicitation of donors who have potential to enter the major gift pipeline.
· Create strategies to recapture lapsed donors and improve acquisition and retention of annual donors.
· Ensure integration of multi-channel annual giving applications (direct response, phonathon, e-philanthropy).
· Direct short- and long-range planning and implementation for annual giving programs with a multi-tiered strategy that is highly targeted and appropriately personalized.
· Work closely with Development Communications staff to create targeted messaging that increases support for the School and expands participation in annual giving, with an emphasis on unrestricted gifts.
· Oversee production of appeals, mailings, list segmentation, and email campaigns.
· Ensure that the Annual Fund is well-positioned to adapt and appeal to the habits and philanthropic preferences of college-aged and young alumnae/i. This includes proactively sourcing next generation digital fundraising and payment tools.
· Personally manage a portfolio of donors and prospects and a Reunion class, including face-to-face solicitations.
· Oversee, plan and implement an aggressive program to identify, cultivate, solicit, retain and steward Leadership Society donors ($1000+). Direct and ensure that accurate, effective and timely acknowledgement, recognition and renewal systems are in place. Evaluate effectiveness and report results regularly.
· Recruit, train and support parent volunteers, growing the base of volunteer support to, at minimum, 60+ by FY22; and manage this Volunteer Council, it’s chair/co-chairs, volunteers and activities
· Coordinate the sharing of prospect and donor information with other development colleagues and collaborate to ensure upward movement of prospects through the pipeline for major gifts
· Design a series of management information reports that demonstrate key leverage points, outcomes and efficiency.
· Manage compilation and submission of regular reports to the Director of Advancement and Head of School.
· Compile donor data and lists for the annual report; draft summary information and features for the annual report that highlight results and the impact of philanthropy for the year
· Manage the donor recognition and stewardship processes, programs, and communications for all annual fund gifts and donors.
· Other duties as assigned
Success of the annual giving program will be measured in dollars-raised, donor acquisition and retention, upgrades, growth in leadership giving (dollars and donors) and overall percent-participation among parents and alumni.
Minimum requirements include a Bachelors Degree and a minimum of five years of progressive fundraising experience including demonstrated skill at soliciting and closing leadership gifts, management experience, proven success in an annual giving program, and the ability to develop creative strategies to increase giving and parent and alumnae/I participation rates.
This position requires strong organizational skills, attention to detail, creative thinking, an eagerness and ability to interact with parents and other friends of the school. S/he will be a dynamic representative of Gill who has a genuine appreciation for GSB’s vision and key strategic initiatives; along with an ability to communicate these in a compelling manner.
The incumbent should demonstrate an ability to create and manage annual fundraising plans with goals, objectives, identified deliverables and timelines. Strong experience with e-philanthropy, including inter alia, social media strategies and crowd-funding techniques. Superb interpersonal communications skills with colleagues, parents and alumnae/i. Excellent oral and written communication skills. Volunteer management experience in an independent school or higher education setting. Proven success managing a portfolio of prospects and cultivating, soliciting and closing gifts in the $1,000 - $10,000+ range.
A proven ability to work both independently and as a team member, prioritizing work and meeting deadlines while managing multiple tasks and maintaining a positive attitude in a demanding, fast-paced environment is essential. The successful candidate will be an entrepreneurial and self-motivated individual who has demonstrated resourcefulness, as well as excellent data analysis and report generation skills.
A sense of humor is a must.
This is a 12 month, exempt, benefits eligible position.